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VATEL-PRO301
Hospitality Sales

Semestar: 5
Broj ECTS kredita: 3
Obavezan: Da
Fond časova:
Smjer: VATEL studije
 
Summary:
 
This course allows students to understand how companies are promoted using communication. Students are introduced to communication strategy and will study media and non-media tools to promote a company. Deep knowledge in marketing is required to well understand this course in promoting a company.
 
Goal of the course:
 
  - Understanding the different internal and external communication levers;
  - Rolling on communication tools on a local market or an international one;
  - An introduction to advertising creations.
 
Skills to be acquired:
 
  - Thorough comprehension of how to promote a company by communication;
  - Being able to design a communication strategy with and without media.
 
 

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