Summary:
The students carry out marketing and communication actions in a foreign language. They learn how to organize a meeting and debate on the corporate strategy in the language studied.
Goal of the course:
Being able to promote a company and sell its products and services in a foreign language.
Skills to be acquired:
- Mastering marketing vocabulary;
- Mastering communication vocabulary;
- Knowing how to organize a meeting;
- Knowing how to discuss and debate on the various hospitality strategies.