Summary:

Students apply the tools they learned about in their first year and learn more about the marketing approach. They learn to know consumers and how they behave. Finally, they are introduced to commercial closing elements and the mechanics of yield management.

Goal of the course:

  - Understanding consumer behavior;

  - Understanding the ins and the outs of market studies in depth and the marketing approach.

Skills to be acquired:

  - Understanding consumer behavior and all variables that influence this;

  - Thorough comprehension of market study techniques and understanding results.