Broj ECTS kredita: 6
Smjer: VATEL studije
After they have finished this course, students will master the marketing mix. They become aware of the importance of the produce / price / distribution policies in the hospitality industry. They also learn how to use the CRM tool.
Goal of the course:
- Mastering and implementing actions that a hotel has to impact the market.
Skills to be acquired:
- Knowing how to design a coherent and efficient market mix;
- Thorough comprehension of product, price, distribution and sales policies.