Marketing III

Semestar: 5
Broj ECTS kredita: 6
Obavezan: Da
Fond časova:
Smjer: VATEL studije
After they have finished this course, students will master the marketing mix. They become aware of the importance of the produce / price / distribution policies in the hospitality industry. They also learn how to use the CRM tool.
Goal of the course:
  - Mastering and implementing actions that a hotel has to impact the market. 
Skills to be acquired:
  - Knowing how to design a coherent and efficient market mix;
  - Thorough comprehension of product, price, distribution and sales policies.

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