Summary:

After they have finished this course, students will master the marketing mix. They become aware of the importance of the produce / price / distribution policies in the hospitality industry. They also learn how to use the CRM tool.

Goal of the course:

  - Mastering and implementing actions that a hotel has to impact the market. 

Skills to be acquired:

  - Knowing how to design a coherent and efficient market mix;

  - Thorough comprehension of product, price, distribution and sales policies.