Marketing III

Semestar: 5
Broj ECTS kredita: 6
Obavezan: Da
Fond časova:
Smjer: VATEL studije



After they have finished this course, students will master the marketing mix. They become aware of the importance of the produce / price / distribution policies in the hospitality industry. They also learn how to use the CRM tool.


Goal of the course:


  - Mastering and implementing actions that a hotel has to impact the market. 


Skills to be acquired:


  - Knowing how to design a coherent and efficient market mix;

  - Thorough comprehension of product, price, distribution and sales policies.


Angažovani predavači: