Course objectives:
- Have an overview of the tourism economy in today’s world
- Understand the factors influencing the tourism economy

Skills to be acquired:
- Know tourism’s stakeholders
- Be able to study a local tourist organisation
- Understand the link and influence between tourism and the hospitality business
- Know how to identify and understand the factors that influence tourism, in order to take decisions

Summary:
By the end of this course, students master the main economic trends in your country’s tourism sector. They will be familiar with tourism as a product, and understand how the way it is marketed is closely related with the hospitality business. This course must also include a regional, and even a local, perspective on tourism. Each school will ask its teaching staff to develop a section on regional or local tourism, covering tourism initiatives or remarkable sites nearby.