Course objective:

- Master, and be able to implement, the tools for action at a hotel company’s disposal, in order to operate in the marketplace

Skills to be acquired:

- Know how to design a coherent, effective marketing mix
- Be proficient in product, pricing, distribution and marketing policies

Summary:

- By the end of this course, students master the marketing mix. They gain awareness of the importance of product / pricing / distribution policy in the hotel sector, and they also focus on the CRM tool.