Course objectives:

- Understand the issues around social media for a company in the sector
- Become familiar with tools for implementing a social media communications strategy
- Acquire the rudiments of community management, which will be useful for addressing certain cases in the final oral defence

Skills to be acquired:

- Master the tools for setting a social-media strategy
- Master the use of social media
- Be able to set an editorial calendar for a company in the hotel and restaurant sector

Summary:

-This course must look at all the digital tools available for use by a hotel or restaurant. It must enable students to understand why social media is important for business activity and development. Lastly, it must enable them to become proficient in the tools for producing an editorial calendar for a company.