Hospitality Sales

Semestar: 5
Broj ECTS kredita: 3
Obavezan: Da
Fond časova:
Smjer: VATEL studije
This course allows students to understand how companies are promoted using communication. Students are introduced to communication strategy and will study media and non-media tools to promote a company. Deep knowledge in marketing is required to well understand this course in promoting a company.
Goal of the course:
  - Understanding the different internal and external communication levers;
  - Rolling on communication tools on a local market or an international one;
  - An introduction to advertising creations.
Skills to be acquired:
  - Thorough comprehension of how to promote a company by communication;
  - Being able to design a communication strategy with and without media.

Angažovani predavači: