Summary:

This course allows students to understand how companies are promoted using communication. Students are introduced to communication strategy and will study media and non-media tools to promote a company. Deep knowledge in marketing is required to well understand this course in promoting a company.

Goal of the course:

  - Understanding the different internal and external communication levers;

  - Rolling on communication tools on a local market or an international one;

  - An introduction to advertising creations.

Skills to be acquired:

  - Thorough comprehension of how to promote a company by communication;

  - Being able to design a communication strategy with and without media.