Course objectives:

- Understand the various levers in a company’s internal and external communications
- Implement communication tools on local and international markets
- Introduction to creating advertising

Skills to be acquired:

- Master the nuts and bolts of promoting a company through communication
- Be able to devise a strategy for above- and below-the-line media communication

Summary:

-This course enables students to grasp the concept of promoting a company through communication. They will be introduced to communications strategy, and will study the above-the-line and below-the-line media tools used to promote a company. To properly understand this communications course, solid marketing knowledge is needed.