Summary:

Students are invited to use the marketing concepts acquired during previous years to define a marketing strategy. Their vision changes as compared to the operational vision they had in their Bachelor’s or Foundation Year. They gain additional knowledge in terms of using social networking in corporate communication. They are introduced to revenue management.

Goal of the course:

Being able to build an efficient marketing strategy in a hotel

Skills to be acquired:

- Thorough comprehension of segmentation and targeting

- Thorough comprehension of the role played by social networking in marketing strategy

- Understanding how revenue management works