Summary:

The students are introduced to communication and marketing with a strategic and decisive point of view. They learn how to analyze a marketing situation that will allow them to decide whether or not to put in place a communication, marketing or advertising strategy.

Goal of the course:

Knowing how to take strategic decisions in terms of marketing and communication.

Skills to be acquired:

- Knowing how to build a marketing and communication with a given budget;

- Knowing how to calculate the return on investment of a strategic marketing or communication action;

- Knowing how manage a hotel’s marketing activity.