Wine, Beer and Spirits

Semestar: 5
Broj ECTS kredita: 2
Obavezan: Da
Fond časova:
Smjer: VATEL studije
After having acquired knowledge in wine, oenology, and wine from the entire world, students will study problems posed in the commercialization of wines. A true complement to the courses on marketing and on wine vintages, this course will allow students to have the know-how to create a wine cellar in a restaurant and put in place a sales strategy for wine and spirits.
Goal of the course:
  - An introduction to marketing and sale of wine and spirits.
Skills to be acquired:
  - Knowing the circuits and distribution strategies in the wine and spirits industry;
  - Knowing how to develop a sales strategy for wine and spirits in restaurant services;
  - Knowing how to use digital communication methods to sell wine and spirits;
  - Knowing how to roll out a wine tourism development strategy.

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