Summary:

After having acquired knowledge in wine, oenology, and wine from the entire world, students will study problems posed in the commercialization of wines. A true complement to the courses on marketing and on wine vintages, this course will allow students to have the know-how to create a wine cellar in a restaurant and put in place a sales strategy for wine and spirits.

Goal of the course:

  - An introduction to marketing and sale of wine and spirits.

Skills to be acquired:

  - Knowing the circuits and distribution strategies in the wine and spirits industry;

  - Knowing how to develop a sales strategy for wine and spirits in restaurant services;

  - Knowing how to use digital communication methods to sell wine and spirits;

  - Knowing how to roll out a wine tourism development strategy.