Course objective:

- Be introduced to the marketing and commercialisation of wines and spirits

Skills to be acquired:

- Know about the distribution channels and strategies in the wines and spirits sector
- Know how to develop a strategy for selling wines and spirits in restaurants
- Know how to use digital communication resources to sell wines and spirits

Summary:

-Having acquired a basic knowledge of oenology and the wines of the world, students explore the issues around marketing wine. This course, which strongly complements the courses on marketing and on wines of the world, gives students the skills to build a wine list in a restaurant and devise a strategy for selling wines and spirits.