Corporate Strategy

Semestar: 8
Broj ECTS kredita: 4
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Smjer: VATEL studije


Students are placed in the position of a high-level manager and understand the various corporate strategies in place. They learn how to analyze their economic environment both internally and externally using matrix tables and diagnostic methods.


Goal of the course:

- Being able to carry out the strategic diagnostic of a company;

- Understanding different corporate strategies.


Skills to be acquired:

- Knowing how to define SDAs (Strategic Domains of Activity) and KFSs (Key Factors of Success);

- Thorough comprehension diagnostic matrix tables;

- Knowing how to define the various corporate strategies.


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